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Showing posts from February, 2020

14A – Halfway Reflection

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1) One thing I tend to do in this course is to have a set time to do my assignments. At the beginning of the week, I plan out what I am going to do school wise, so I set aside a specific time to do these assignments. Since I follow through with my plans, I get them done on time. 2) There are many times when I have felt like giving up throughout my life. In this class specifically, most of the assignments where I have to interview people have made me feel like giving up. The way I pull through is by knowing that my grade rides on me completing these assignments, so I kick myself into motion. I feel like I have developed a tenacious attitude by attacking assignments early and getting them done before the deadline. 3) Tip 1. Don't let your mind beat you. In saying this, I mean that even if you are hearing a voice telling you to quit, don't listen. Tip 2. Have a positive attitude. If you are always dreading doing things, then you will subconsciously procrastinate doing them b...

13A – Reading Reflection No. 1

 1) You read about an entrepreneur: I read Shoe Dog by Phil Knight. What surprised you the most? - I was most surprised that he decided to drop out of college without a plan. He said that he hated it and didn't want to finish a degree he hated. I 100% would finish a degree even if I hated it just as a back up. I know he believes in himself, but its always good to have a backup. What about the entrepreneur did you most admire?- I admired his perseverance when his parents were against what was doing. It is difficult to be able to go do something without support, and he did it greatly. What about the entrepreneur did you  least  admire? Like I said above, I really think he was too confident in himself. He didn't finish out his degree, and basically put his own back against the wall to succeed. Yes he got a job without a degree, but the general advice is if you are going to start college, then you better finish.  Did the entrepreneur encounter adversity and failur...

Figuring Out Buyer Behavior No. 1

1. Pick a segment: For my segment, I am going to pick college students. Interview 1: The first person I talked to is a 19 year old scooter owner. He said he becomes aware of the need every time he hears of a scooter accident, or someone getting a ticket from not wearing a helmet. Often times this is talking with friends, or eavesdropping on conversations around campus. Although they become aware of the need, they usually do not try to remedy it. They like to avoid thinking about it because they think that it won't happen to them. They said they are a very cautious driver and will be fine. Interview 2: The second person I talked to is a 20 year old scooter owner. She said she becomes aware of the need every time her  dad asks her if she has bought a helmet yet. As most college students are, she feels financially constrained; since most people don't wear helmets, she feels that she doesn't have to get one either. She said that she does feel bad when her dad asks her the q...

11A – Idea Napkin No. 1

1. You: I have previously worked as a "salesman"; I ran my own online eBay store and found things that suited customer tastes. I could see this venture being a startup which I eventually sell off to a larger dealer. I don't have the money nor skills to turn this into a giant operation, so I would sell it at a great profit to myself. I could see this being a side business, not really something that would turn into my life. 2. What are you offering to your customers: I am offering a cheap, lightweight, stylish helmet, which will become a trend and increase the safety-consciousness of the Gainesville community. 3. Who are you offering it to: My customers are 18-22 year old scooter owners who don't own helmets because they are afraid they will look uncool. This could also apply to bike owners who want to follow the trend as well. 4. Why do they care: Scooter owners don't not  care about their safety, they just are cheap and want to look cool. I believe that if I...

9A – Testing the Hypothesis, Part 2

Who: This opportunity can be marketed to both bikes and scooters, but not real motorcyclists. Motorcyclists ride them for fun, most students ride bikes and scooters solely for transportation. What: I think that this opportunity is more of a fashion and function opportunity, moreso than a luxury thing. From my research, I have found that student want one that looks cool, and we all know college kids have no money, so I want it to be cheap enough for them to want to buy. Why: Motorcyclists aren't worried about looking cool to other people, they just like riding, so they either have helmets or they won't buy them.  Inside the Boundary  Outside the Boundary  Scooter owners, bicycle owners  Motorcyclists  A fashionable, functional, compact helmet  A luxury item  Students want to look cool  Helmets are too big, expensive, and ugly After talking with 5 motorcycle owners, I found out that ther...

Solving The Problem

My product will be a helmet which can be customized, is lightweight, and can be folded to fit into the front compartment of a scooter. The main goal is to create helmets that are a fashion piece, as well as making them smaller and more sleek to attract all scooter owners; I want to make wearing helmets cool by making a cool helmet.

Testing the Hypothesis, Part 1

1. The opportunity I would like to pursue is creating new types of helmets which are lighter, more comfortable, and stylish to encourage scooter owners to wear them. 2. The Who (great band): Scooter Owners The What: They cannot find a helmet which they feel like will stop them from being ridiculed by people. The Why: No helmets on the market today are suitable to the tastes of a college kid. 3. Interview 1: (21 year old scooter owner) Testing the who- Almost all scooter owners, in Gainesville at least, have the need for a helmet. Helmet usage is low for both scooters, and this could possibly extend to bikes. Testing the what- I think the boundary for this could be, like, a helmet which is light enough that people will wear it, but sturdy enough to pass safety tests. Testing the why- I feel like most people don't wear helmets because nobody else does. Interview 2: (22 year old scooter owner) Testing the who- Pretty much everybody with a scooter doesn't wear a helmet,...

Identifying Opportunities in Economic & Regulatory Trends

1.  https://www.thebalance.com/top-usa-future-economic-trends-3305666 The first economic trend I noticed was that the US is declining in global economic power. After googling, "US economic trends", this was the first result that popped up. My major is International Business, and I am focused mostly on Southeast Asia. I lived and worked in Southern Vietnam for 2 months this past summer, I took Japanese Culture last semester, and I am enrolled in Chinese Culture right now. In addition, I took 2 semesters of Mandarin Chinese here at UF as well. With this opportunity, I believe that the rising incomes of those in China, Vietnam, Korea, etc. leads to them having more disposable income on more luxury or non-necessity goods. With my knowledge of these Asian cultures, I can use this opportunity to my advantage and create a whole new market for companies or even for my own. I saw this opportunity because of my international knowledge as well as my top notch googling skills, and I th...