Opportunity: For my product, the people who have the need are scooter or bike owners who don’t own or wear a helmet. These scooter and bike owners need to wear helmets for their safety, but many do not. Through my research, I have found that a big factor in people not wearing helmets is that they feel uncool wearing them. I want to create a helmet that people are excited to wear. Because people have the need for a safety device that looks good, I think I can fill it. Geographically, this topic is pretty much restricted to only Gainesville, since we are the only school to really have scooters. There is no one set demographic, but it would be targeted mostly to college students, since they are the ones who normally use scooters. Customers are not satisfying their need, they are risking their safety for coolness. This opportunity could realistically take over Gainesville, but it would struggle outside of Gainesville. This opportunity will continue on as long as students don’t wear helm...
Comments
Post a Comment