My Entrepreneurship blog

The book I chose was The Long Tail by Chris Anderson 1) What was the general theme or argument of the book? The book is about a business strategy that says business can sell low volumes of hard to find items to many customers. This is done in place of selling large numbers of a reduced number popular items.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? The book definitely gave me a great alternative strategy to the normal strategy. If I ever begin my own business, I will have to consider the ideas that Mr. Anderson brought up in his book. It provides a new perspective that could be very beneficial to my business.  3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? If I had to create an exercise, I would ask students to come up with their own business strategy.  4) What was your biggest surprise or 'aha' moment when reading the book? In other wo...

1) Interview 1 I interviewed a manager of a scooter store and repair place. This person is my domain expert. I helped my friend drop off their scooter there to be stored while they were at home, and I asked to speak to the manager for class. This person took time out of their day to talk to me about what accessories they sell in their store and how well they do. He told me that it had been really slow since the Covid19 thing all started, so he was grateful that I gave him something to do. I told him of my idea and he said that he liked it, but that he wasn't exactly sure how well it would work in practice. He told me he would keep my helmets in stock if I did end up making the helmets, which was very kind of him. This opportunity will make it easy to get into the local market.   2 ) Interview 2 The second interview I had was with an online retailer for helmets for scooters, bikes, motorcycles, etc. This person would be my supplier expert. I came into contact with this per...

1). You:  I have previously worked as a "salesman"; I ran my own online eBay store and found things that suited customer tastes. I could see this venture being a startup which I eventually sell off to a larger dealer. I don't have the money nor skills to turn this into a giant operation, so I would sell it at a great profit to myself. I could see this being a side business, not really something that would turn into my life. I also could partner with the school, and turn this into a government funded initiative, and make money that way.  2). What are you offering to your customers?:  I am offering a cheap, lightweight, stylish helmet, which will become a trend and increase the safety-consciousness of the Gainesville community. I want it to have a catchy name, so that it can catch on. 3). Who are you offering it to?: My customers are 18-22 year old scooter owners who don't own helmets because they are afraid they will look uncool. This could also apply to bike owner...

This is my customer avatar. My typical customer is a 20 year old sorority girl, who owns both a scooter and a car (Volkswagen with their letters on it). She loves hanging out with her sisters, and she is a business major. She goes to spin class at Southwest weekly, led by one of her friends of course. She only ever goes out to midtown, which she does at least twice a week. I can relate to this avatar in that I am a business major, but other than that we are pretty different, since I don't own a scooter. I don't think it's coincidence that the customer and I have the same major, I just put it because I am a business major. 

1. Link to elevator pitch: https://youtu.be/YqZctWf-nzw 2. I didn't do part one, so I have no feedback to go off of. 3. I changed nothing because I did nothing.

1)  Describe five ways in which you think you have human capital that is truly unique.  What is it about you, exactly, that makes you different? Write this up in a detailed list.  1. I always have a positive attitude. 2. I am always punctual. 3. I make sure to have a good relationship with everyone I am involved with, I make people feel welcomed. 4. I am funny. 5. I am a hard worker; I will make sure that I always complete my tasks. 2)  Interview the five people who know you the best.  Ask them what they think makes  you  different -- remember, focus on your knowledge, skills, abilities, emotions -- in other words, your human capital. Interview 1: This interview was with my roommate Cole. Cole said that I always have a smile on my face, and that I make it a priority to make sure others do too. Interview 2: This interview was with my mom. She said that I am a sweet boy, and that I make sure that no man gets left behind. Interview 3: This i...

Interview 1: This person said that the most important factor when determining whether to buy something or not was price. They are a college student, so this makes sense. In regards to my specific industry, they said that style was an important factor as well, because they "didn't want to look dumb riding around campus". When asked how the normal buy things, this person responded by saying that almost all of their shopping for non-food items is done with the use of the internet. If they actually use and enjoy their item, they said that they would call that a good buy. Interview 2: When interviewing this person, they also said that price was the most important factor. They said that they still need to eat and pay rent, so they need to make sure they have money for both of those. This person doesn't go shopping much, since they are on a really tight budget, but they said that when they do buy something, it usually is in a store. They like to be able to see and feel wha...